What kinds of businesses does nanushi work with?

nanushi works with businesses of all sizes — from local cafes and retail shops to tech startups and established companies. If you need a website, web app, mobile app, or AI integration, nanushi can help.

How long does a project take?

A simple marketing website can be delivered in 1–2 weeks. A full web application or mobile app typically takes 4–12 weeks depending on scope.

Does nanushi build AI chatbots?

Yes. nanushi builds custom AI assistants and chatbots using Claude (Anthropic) and OpenAI. These can be integrated into websites, mobile apps, or internal business tools.

Where is nanushi based?

nanushi is based in Ottawa, Ontario, Canada. The team works remotely and serves clients globally.

What is a nanushi mission?

A mission is a 6-week collaborative React Native app-building challenge. Teams of developers work together to ship a real, production-quality mobile app.

what is a headless cms and does your business need one?

the term "headless cms" comes up often in modern web development conversations and almost always confuses non-technical clients. it sounds more complicated than it is. here's a plain-english explanation and a practical guide to whether it matters for your business.

what "headless" actually means

a traditional cms like wordpress bundles two things together: the backend (where you manage content) and the frontend (how that content gets displayed in a browser). they're one system. when you log in to wordpress and edit a page, you're editing in the same place that controls how the page looks to visitors.

a "headless" cms separates these two things. it gives you a backend — a clean interface for writing, editing, and organizing content — but it doesn't control how that content is displayed. instead, it makes your content available via an api, and a separately built frontend (like a next.js site) fetches that content and displays it however it likes.

think of it this way: the "head" is the frontend, the visual part users see. "headless" means the cms has no head — it's just the content management layer. your developer builds the head separately.

the popular options

sanity.io — one of the most developer-friendly. highly flexible, real-time editing, and has a generous free tier. popular with next.js projects.

contentful — the enterprise-grade option. powerful and well-documented, but can get expensive for growing businesses.

strapi — open source and self-hostable. more technical to set up but no ongoing saas fees.

notion — surprisingly, some teams use notion as a lightweight headless cms for blogs and documentation, pulling content via the notion api.

prismic — clean editing experience, popular with marketing teams.

why developers use headless cms instead of wordpress

for teams building on modern frameworks like next.js, react, or vue, a headless cms is often a better fit than wordpress because:

the frontend can be built with full control over performance, design, and behaviour
content is structured as data (json), which can be used in multiple places — website, mobile app, email templates — without duplicating it
the editing experience can be cleaner and more focused than wordpress's gutenberg editor
no plugin vulnerabilities to manage; the cms is typically a managed saas product
content editors and developers work in separate systems, which reduces the risk of a content update accidentally breaking the site

when does a headless cms make sense for your business?

you have non-technical people who need to update content regularly. headless cms platforms typically have excellent, purpose-built editing interfaces. if your marketing team needs to publish blog posts, update pricing pages, or manage a product catalogue without developer involvement, a headless cms is often easier to use than wordpress.

your content needs to appear in multiple places. if the same content should appear on your website, your mobile app, and potentially in partner integrations, a headless cms's api-first approach handles this elegantly. write once, publish everywhere.

you're building on a modern stack. if your site is next.js or similar, a headless cms is the natural content layer. trying to use wordpress as a backend for a next.js frontend (headless wordpress) works but adds complexity.

when it probably doesn't add value

you have a simple site and a small team. if your website is 10 pages and you update it once a quarter, the overhead of setting up and managing a headless cms likely isn't worth it. a well-built wordpress site or a site with a custom simple admin panel serves you better.

your budget is tight. some headless cms platforms have saas fees that add up. factor in the monthly cost alongside the development investment.

you're not building custom. if you're using squarespace, shopify, or standard wordpress, headless cms is not relevant — those platforms have their own content management built in.

the bottom line

headless cms is the right architecture when you're building a custom site on a modern framework and you need non-technical people to manage content. it's overkill for simple sites and the wrong tool when a platform like wordpress already solves the problem.

nanushi uses sanity regularly for client projects. if you're evaluating what content management approach makes sense for your site, we're happy to walk through the options.