What kinds of businesses does nanushi work with?

nanushi works with businesses of all sizes — from local cafes and retail shops to tech startups and established companies. If you need a website, web app, mobile app, or AI integration, nanushi can help.

How long does a project take?

A simple marketing website can be delivered in 1–2 weeks. A full web application or mobile app typically takes 4–12 weeks depending on scope.

Does nanushi build AI chatbots?

Yes. nanushi builds custom AI assistants and chatbots using Claude (Anthropic) and OpenAI. These can be integrated into websites, mobile apps, or internal business tools.

Where is nanushi based?

nanushi is based in Ottawa, Ontario, Canada. The team works remotely and serves clients globally.

What is a nanushi mission?

A mission is a 6-week collaborative React Native app-building challenge. Teams of developers work together to ship a real, production-quality mobile app.

how to redesign your website without losing your seo rankings

a website redesign is one of the most common ways businesses accidentally destroy their google rankings. a new site with cleaner design, changed urls, and missing pages launches — and suddenly the traffic that took years to build drops by 50% or more.

this is preventable. here's how to protect your seo through a redesign.

why redesigns hurt seo

when google indexes your site, it assigns value to specific urls based on the content at those urls, the links pointing to them from other sites, and the engagement history. when you redesign and change your url structure, or remove pages, you're breaking google's understanding of your site.

the most damaging scenarios:

changing url structures without redirects. old url was /services/web-design, new url is /web-design. any links pointing to the old url now land on a 404 error. the ranking value built at that url doesn't automatically transfer.
consolidating pages. you had 10 service pages, now you have 2. the 8 pages removed had links pointing to them and search history.
changing page content significantly. if a page ranked well for specific queries and you rewrite it without maintaining the key topics and terms, rankings can drop.
missing meta data. in the rush of a redesign, title tags, meta descriptions, and alt text sometimes don't get migrated.

before you start: the seo audit

before any design or development work begins, document your current seo state. you need to know what you're protecting.

step 1: export all your current urls. use screaming frog (free up to 500 pages) to crawl your site and export every url. this is your master list.

step 2: identify which pages have seo value. in google search console, export your top pages by clicks and impressions over the last 12 months. these are your high-value pages — any url change to these needs a redirect.

step 3: note your title tags and meta descriptions. export these for all pages. they need to be migrated to the new site.

step 4: document external backlinks. in google search console or a tool like ahrefs (has a free tier), find which of your pages have links pointing to them from other websites. these are especially critical to redirect correctly.

during the build: protect what matters

maintain url structure where possible. the easiest way to protect seo is to keep your urls exactly the same on the new site. if your services page was at /services/ before, keep it at /services/. if nothing is changing in the url structure, there's nothing to redirect.

implement 301 redirects for every changed url. if you must change urls, every old url needs a 301 redirect pointing to its new equivalent. a 301 tells google "this page has permanently moved here" and transfers the majority of the ranking value.

map old urls to new urls in a spreadsheet before launch. implement the redirects before the new site goes live.

don't redirect everything to the homepage. a common lazy approach is to redirect all old urls to the homepage. this is much worse than proper per-page redirects — it destroys the specific page-level ranking value.

migrate all meta data. title tags, meta descriptions, h1 headings, and alt text need to be in the new site. these don't transfer automatically during a redesign.

after launch: verify and monitor

test your redirects. visit old urls and confirm they redirect to the correct new pages. use screaming frog or a redirect checker tool to verify all redirects are working.

submit your new sitemap to google search console. this tells google to recrawl and reindex your site with the new structure.

monitor rankings closely for 30–60 days. rankings sometimes dip briefly after a redesign even with correct redirects — google needs time to recrawl and reprocess. a significant, sustained drop means something went wrong.

check for 404 errors in search console. go to "indexing" → "pages" → "not found (404)" in search console. these are old urls google is still trying to reach that aren't being redirected properly.

the launch timing consideration

avoid launching a major site redesign during your busiest business period. if you run a retail site and your highest traffic is November–December, don't launch a redesign in October.

nanushi includes seo migration planning as a standard part of every website redesign project — preserving what you've already built while improving everything else. if you're planning a redesign, reach out.